Discover the magic of Critical Supply, an organic, fair trade, single origin instant coffee from the heart of Tanzania, capable of transforming a simple beverage into a delight for the senses. This isn't just a cup of coffee – it's a statement of quality, taste, and a commitment towards a sustainable world.

For the classic coffee lover, enjoy the full-bodied flavor and aromatic delight of this Tanzanian gem just by adding hot water. Explore the versatility of Critical Supply by using it to create a refreshing iced coffee, adding a kick to your morning smoothie, or even enhancing your favorite dessert recipes.

If you're feeling adventurous, why not try mixing up an espresso martini or preparing an indulgent affogato? Or, for a savory twist, use it as a rub for grilling steak. Critical Supply instant coffee provides a gateway to a global journey of flavors right in your kitchen.

With Critical Supply, every sip is an exploration of Tanzanian coffee farms, a tribute to global sustainability and equality in the coffee trade, and a testament to exceptional taste. Enjoy a unique coffee experience while making a difference in the world.

Here, we have a few unique and delightful ways to make the most of your daily coffee ritual with Critical Supply.

1. The Classic Brew

The beauty of Critical Supply is in its simplicity. Just add hot water and enjoy the full-bodied flavor and aromatic delight of this Tanzanian gem. The classic method allows you to experience the coffee in its purest form. Its robust, yet smooth taste is a perfect start to your day or a calming afternoon break.


  • 1-2 teaspoons Critical Supply Instant Coffee
  • 250 ml hot water


  1. Heat water in a kettle.
  2. Put Critical Supply instant coffee in your cup.
  3. Pour hot water over the coffee, stir, and savour.

2. The Iced Coffee Twist

On warm summer days, an iced coffee can be a godsend. Simply dissolve your Critical Supply coffee in a bit of hot water, add a sweetener if you desire, then pour over a glass filled with ice. The result is a full-bodied, rich iced coffee that can cool you down and perk you up simultaneously.


  • 1-2 teaspoons Critical Supply Instant Coffee
  • 50 ml hot water
  • Ice cubes
  • Sweetener of choice (optional)


  1. Dissolve the coffee in the hot water.
  2. Add sweetener to taste.
  3. Pour over a glass filled with ice cubes. Enjoy the refreshing taste.

3. The Smoothie Boost

Incorporate your Critical Supply instant coffee into your morning smoothie for an energizing start to your day. Blend in a teaspoon of coffee with your favorite fruits, yogurt, and a bit of honey. This not only gives you a caffeine boost, but also combines the delicious flavors of your breakfast into one convenient drink.


  • 1 teaspoon Critical Supply Instant Coffee
  • 250 ml of your favourite fruits
  • 250 ml Greek yoghurt
  • 15 ml honey


  1. Dissolve the coffee in a small amount of hot water.
  2. Blend it with fruits, Greek yoghurt, and honey for a nourishing, energising start to your day.

4. Coffee Desserts

Critical Supply can easily be a key ingredient in numerous coffee-based desserts. Coffee-infused cookies, muffins, or tiramisu can be an interesting experiment in your kitchen. The strong, single-origin flavor profile of Critical Supply can add a touch of finesse to your favorite sweet dishes.

Try the cookies:


  • 500 ml flour
  • 5 ml baking soda
  • 10 ml Critical Supply Instant Coffee
  • 250 ml unsalted butter, softened
  • 250 ml brown sugar
  • 125 ml granulated sugar
  • 2 large eggs
  • 10 ml vanilla extract
  • 500 ml chocolate chips


  1. Preheat your oven to 175°C. In a bowl, mix flour, baking soda, and instant coffee.
  2. Beat butter, brown sugar, and granulated sugar in another bowl until creamy. Beat in eggs and vanilla extract.
  3. Gradually beat in the flour mixture. Stir in chocolate chips.
  4. Drop rounded tablespoons onto ungreased baking sheets.
  5. Bake for 10-12 minutes or until golden brown.

5. Coffee Cocktails

Why not? Coffee and alcohol pair wonderfully together in the right proportions. Try mixing up an Espresso Martini or Irish Coffee using Critical Supply. The rich flavor of the coffee can elevate your cocktails, making for a memorable nightcap or an interesting addition to a brunch menu.


  • 1-2 teaspoons Critical Supply Instant Coffee
  • 50 ml hot water
  • 45 ml vodka
  • 30 ml coffee liqueur
  • Ice


  1. Dissolve the coffee in hot water, then let it cool.
  2. Pour the coffee, vodka, and coffee liqueur into a shaker filled with ice.
  3. Shake well, then strain into a martini glass. Garnish with coffee beans.

6. The Affogato Indulgence

The Italian classic, affogato, traditionally involves pouring a shot of hot espresso over a scoop of vanilla ice cream. With Critical Supply, you get the same exquisite experience. The combination of the hot, rich coffee with cold, sweet ice cream is both refreshing and indulgent.


  • 1-2 teaspoons Critical Supply Instant Coffee
  • 125 ml hot water
  • 1 scoop vanilla ice cream


  1. Brew a strong cup of coffee with the instant coffee and hot water.
  2. Place a scoop of vanilla ice cream in a serving glass or bowl, and pour the hot coffee over it.

7. Coffee Rubs

Yes, you read it right! Coffee makes a flavorful addition to spice rubs for meats. Try a coffee-spiced steak or roast using Critical Supply and let the organic, fair trade Tanzanian coffee elevate your culinary game.


  • 10 ml Critical Supply Instant Coffee
  • 10 ml brown sugar
  • 5 ml chili powder
  • 5 ml paprika
  • 2.5 ml black pepper
  • 2.5 ml salt
  • Steak of your choice


  1. Combine all ingredients in a bowl.
  2. Rub the spice mix all over the steak, ensuring it's fully coated.
  3. Grill or cook your steak as per your preference.

Critical Supply isn't just instant coffee, it's a ticket to a global journey of flavors right in your kitchen. Its versatility extends far beyond the conventional mug, so we invite you to get creative and explore the endless possibilities. Remember, with Critical Supply, you're not only enjoying a delicious and versatile beverage, you're also supporting a fair and sustainable global coffee trade. Now that's a taste you can feel good about.